Here are 100 dissertation topics for marketing students, along with appropriate data collection tools and an indication of whether the study is qualitative or quantitative.
- The Impact of Influencer Marketing on Consumer Purchasing Decisions
Tool: Online Surveys
Study Nature: Quantitative - How Customer Reviews Influence Brand Perception in E-Commerce
Tool: Sentiment Analysis of Review Platforms
Study Nature: Quantitative - The Effectiveness of Personalized Marketing Campaigns on Customer Retention
Tool: Customer Interviews
Study Nature: Qualitative - Analyzing the Role of Social Media Advertising in Building Brand Loyalty
Tool: Social Media Analytics
Study Nature: Quantitative - The Rise of Eco-Friendly Products and Its Impact on Consumer Behavior
Tool: Focus Groups
Study Nature: Qualitative - How Emotional Branding Affects Consumer Purchasing Behavior
Tool: Online Surveys
Study Nature: Quantitative - Exploring the Effectiveness of Retargeting Ads on Online Purchase Decisions
Tool: Click-Through Rate (CTR) Data
Study Nature: Quantitative - The Role of Digital Marketing in the Growth of Small Businesses
Tool: In-Depth Interviews with Business Owners
Study Nature: Qualitative - A Comparative Analysis of Traditional vs. Digital Marketing in Driving Sales
Tool: Sales Data Analysis
Study Nature: Quantitative - How Mobile Marketing Affects Consumer Decision-Making
Tool: Mobile App Usage Data
Study Nature: Quantitative - Investigating the Impact of Artificial Intelligence in Customer Service
Tool: Surveys and Customer Satisfaction Scores
Study Nature: Quantitative - The Effect of Brand Storytelling on Consumer Engagement in Luxury Brands
Tool: In-Depth Interviews
Study Nature: Qualitative - Understanding the Role of Visual Content in Social Media Marketing
Tool: Content Analysis of Social Media Posts
Study Nature: Qualitative - How Augmented Reality (AR) Enhances Customer Experience in Retail
Tool: User Experience Surveys
Study Nature: Quantitative - The Influence of Corporate Social Responsibility on Consumer Trust
Tool: Online Surveys
Study Nature: Quantitative - How Micro-Influencers Impact Niche Market Segments
Tool: Interviews with Influencers and Their Followers
Study Nature: Qualitative - The Effectiveness of Video Marketing in Increasing Brand Awareness
Tool: Video Engagement Metrics
Study Nature: Quantitative - Exploring Customer Loyalty Programs and Their Impact on Consumer Retention
Tool: Loyalty Program Data
Study Nature: Quantitative - The Role of User-Generated Content in Driving Online Sales
Tool: Social Media Analytics
Study Nature: Quantitative - The Influence of Pop-Up Stores on Brand Perception
Tool: Interviews with Shoppers
Study Nature: Qualitative - How Culture Affects Consumer Behavior in Global Marketing
Tool: Cross-Cultural Surveys
Study Nature: Quantitative - The Impact of Personalization on Email Marketing Campaign Success
Tool: Email Open and Click-Through Rates
Study Nature: Quantitative - Exploring the Effectiveness of Celebrity Endorsements in Advertising
Tool: Survey on Brand Recall and Purchase Intent
Study Nature: Quantitative - How Chatbots Influence Customer Satisfaction in E-Commerce
Tool: Customer Satisfaction Surveys
Study Nature: Quantitative - The Effect of Pricing Strategies on Consumer Perception of Value
Tool: Experimentation (Price Adjustments and Sales Data)
Study Nature: Quantitative - Investigating the Role of Data Privacy in Shaping Customer Trust
Tool: Surveys and Case Studies
Study Nature: Qualitative - The Role of Cause-Related Marketing in Enhancing Brand Image
Tool: Customer Interviews and Social Media Sentiment Analysis
Study Nature: Qualitative - How Storytelling in Content Marketing Impacts Consumer Loyalty
Tool: Content Engagement Analytics
Study Nature: Quantitative - Exploring the Effect of Gamification on Customer Engagement
Tool: User Experience Surveys
Study Nature: Quantitative - How Proximity Marketing Affects Consumer Behavior in Retail
Tool: Retail Store Beacons and Customer Movement Data
Study Nature: Quantitative - The Effect of Nostalgia Marketing on Brand Attachment
Tool: Customer Surveys
Study Nature: Quantitative - The Role of SEO in Driving Organic Traffic to E-Commerce Websites
Tool: Web Analytics (Google Analytics)
Study Nature: Quantitative - How Virtual Influencers Shape Consumer Perceptions of Brands
Tool: Social Media Sentiment Analysis
Study Nature: Qualitative - The Impact of Multichannel Marketing on Consumer Buying Behavior
Tool: Surveys and Sales Data Comparison
Study Nature: Quantitative - Exploring the Effectiveness of Sustainability Marketing in Fashion Brands
Tool: Interviews and Consumer Surveys
Study Nature: Qualitative - How Pop Culture References in Advertising Influence Consumer Behavior
Tool: Focus Groups
Study Nature: Qualitative - The Effect of Limited-Time Offers on Consumer Urgency and Sales
Tool: Sales Data Analysis
Study Nature: Quantitative - How User Experience (UX) Design Impacts E-Commerce Sales
Tool: A/B Testing of Website Design
Study Nature: Quantitative - The Role of Sensory Marketing in Retail Environments
Tool: Observational Studies in Retail Stores
Study Nature: Qualitative - How Interactive Ads Impact Consumer Engagement and Brand Recall
Tool: Engagement Metrics (Clicks, Views, Interactions)
Study Nature: Quantitative - The Effect of Gamified Loyalty Programs on Customer Retention
Tool: Loyalty Program Data
Study Nature: Quantitative - How Word-of-Mouth Influences Consumer Decision-Making in Service Industries
Tool: Customer Interviews and Reviews Analysis
Study Nature: Qualitative - Exploring the Role of Diversity in Advertising Campaigns
Tool: Content Analysis and Surveys
Study Nature: Qualitative - The Impact of Localized Marketing on Consumer Engagement
Tool: Case Studies and Interviews with Local Businesses
Study Nature: Qualitative - How Time-Sensitive Discounts Affect Online Shopping Behavior
Tool: Web Traffic and Sales Data Analysis
Study Nature: Quantitative - Investigating the Role of Virtual Reality (VR) in Enhancing Consumer Experience
Tool: Surveys of VR Users
Study Nature: Quantitative - How Social Proof Impacts Customer Decisions in E-Commerce
Tool: Conversion Rate Optimization (CRO) Data
Study Nature: Quantitative - The Effectiveness of Humor in Advertising Campaigns
Tool: Customer Surveys on Ad Recall and Engagement
Study Nature: Quantitative - How Digital Wallets Are Changing Consumer Payment Preferences
Tool: Transaction Data Analysis
Study Nature: Quantitative - The Role of Artificial Intelligence in Predicting Consumer Preferences
Tool: Machine Learning Algorithms and User Data Analysis
Study Nature: Quantitative - Exploring the Impact of Multisensory Marketing on Brand Loyalty
Tool: In-Store Observations and Customer Surveys
Study Nature: Qualitative - How Corporate Rebranding Affects Customer Perception
Tool: Focus Groups
Study Nature: Qualitative - The Role of Omnichannel Marketing in Increasing Customer Satisfaction
Tool: Customer Surveys
Study Nature: Quantitative - How Data-Driven Marketing Impacts Customer Personalization
Tool: CRM Data Analysis
Study Nature: Quantitative - The Effectiveness of Cause Marketing in Creating Emotional Connections with Consumers
Tool: Interviews and Content Analysis
Study Nature: Qualitative - How Referral Programs Drive Customer Acquisition
Tool: Referral Program Analytics
Study Nature: Quantitative - Exploring the Impact of Negative Publicity on Brand Loyalty
Tool: Case Studies and Interviews
Study Nature: Qualitative - The Influence of Gender Representation in Advertisements on Consumer Perceptions
Tool: Content Analysis and Surveys
Study Nature: Qualitative - How Digital Coupons Influence Online Shopping Behavior
Tool: Sales and Coupon Redemption Data
Study Nature: Quantitative - The Role of Subscription-Based Services in Increasing Customer Retention
Tool: Subscription Data Analysis
Study Nature: Quantitative
- Exploring the Effectiveness of Shoppable Posts on Instagram for E-Commerce Brands
Tool: Instagram Analytics and Sales Data
Study Nature: Quantitative - The Impact of AI-Powered Chatbots on Customer Satisfaction in E-Commerce
Tool: Customer Satisfaction Surveys and Chatbot Interaction Data
Study Nature: Quantitative - How Blockchain Technology Can Transform Digital Advertising Transparency
Tool: Expert Interviews and Case Studies
Study Nature: Qualitative - The Role of Social Commerce in Changing Consumer Buying Behavior
Tool: Social Media Engagement Metrics
Study Nature: Quantitative - The Effectiveness of Interactive Storytelling on Brand Engagement in Digital Campaigns
Tool: Online Surveys and Engagement Metrics
Study Nature: Quantitative - Exploring the Impact of Short-Form Video Content (e.g., TikTok, Reels) on Brand Visibility
Tool: Social Media Analytics and Engagement Rates
Study Nature: Quantitative - The Influence of User Data Privacy Regulations (e.g., GDPR) on Digital Marketing Strategies
Tool: Interviews with Digital Marketers
Study Nature: Qualitative - How Programmatic Advertising Influences Consumer Behavior in Online Shopping
Tool: Programmatic Ad Metrics and User Interaction Data
Study Nature: Quantitative - The Role of Interactive Influencer Campaigns on Consumer Trust and Engagement
Tool: Consumer Surveys and Social Media Analytics
Study Nature: Quantitative - How Voice Search Optimization (VSO) Is Changing SEO Strategies in Marketing
Tool: Interviews with SEO Experts
Study Nature: Qualitative - The Impact of Ephemeral Content (Stories, Snaps) on Customer Engagement
Tool: Social Media Analytics and Engagement Data
Study Nature: Quantitative - How Data-Driven Personalization in E-Mail Marketing Increases Conversion Rates
Tool: Email Marketing Metrics (Open and Click-Through Rates)
Study Nature: Quantitative - Exploring the Effectiveness of Geofencing in Localized Mobile Marketing Campaigns
Tool: Geofencing Data and Customer Surveys
Study Nature: Quantitative - The Role of Augmented Reality (AR) Filters in Enhancing Brand Engagement on Social Media
Tool: Social Media Engagement Data and User Feedback Surveys
Study Nature: Quantitative - How Virtual Shopping Experiences Are Transforming Consumer Behavior in Retail
Tool: User Surveys and Virtual Platform Analytics
Study Nature: Quantitative - The Influence of 5G Technology on Mobile Marketing Innovations
Tool: Interviews with Industry Experts
Study Nature: Qualitative - Exploring the Role of Behavioral Data in Predicting Customer Loyalty in Subscription Models
Tool: Subscription Data Analysis and User Behavior Analytics
Study Nature: Quantitative - The Effectiveness of Interactive Polls and Quizzes in Increasing Consumer Engagement on Social Media
Tool: Engagement Metrics and User Feedback
Study Nature: Quantitative - How Sustainability Messaging in Digital Ads Impacts Millennial and Gen Z Purchasing Behavior
Tool: Online Surveys and Ad Click-Through Data
Study Nature: Quantitative - The Impact of Artificial Intelligence on Predictive Analytics in Customer Relationship Management (CRM)
Tool: CRM Data Analysis and AI Interaction Logs
Study Nature: Quantitative - The Role of Emotional AI in Shaping Customer Experiences in E-Commerce
Tool: Customer Emotion Data (via AI) and Surveys
Study Nature: Quantitative - How Hyper-Personalization in Mobile Apps Enhances Customer Retention
Tool: App Analytics and Customer Feedback Surveys
Study Nature: Quantitative - The Influence of Gamification in Marketing on Customer Engagement and Retention
Tool: Customer Engagement Metrics and Gamification Data
Study Nature: Quantitative - How Sustainability Labels on E-Commerce Platforms Affect Consumer Purchase Decisions
Tool: Customer Surveys and Sales Data
Study Nature: Quantitative - The Effectiveness of Push Notifications in Mobile Marketing for Increasing Conversion Rates
Tool: Push Notification Metrics and Conversion Data
Study Nature: Quantitative - Exploring the Role of Digital Twins in Retail Marketing Strategies
Tool: Interviews with Marketing Experts and Consumer Surveys
Study Nature: Qualitative - How Predictive Analytics Can Enhance Customer Targeting in Digital Advertising
Tool: Predictive Data Analysis and User Behavior Data
Study Nature: Quantitative - The Impact of Web 3.0 Technologies on Digital Marketing Trends
Tool: Expert Interviews and Case Studies
Study Nature: Qualitative - How Biometric Data Is Transforming Personalized Marketing Strategies
Tool: Biometric Data Analysis and Customer Feedback
Study Nature: Quantitative - The Role of Immersive Experiences in Building Brand Loyalty in the Metaverse
Tool: Customer Surveys and Virtual Environment Analytics
Study Nature: Quantitative - How Visual Search Technology Is Changing E-Commerce Marketing Strategies
Tool: Visual Search Data and User Feedback Surveys
Study Nature: Quantitative - The Influence of Shoppable Livestreams on Consumer Purchasing Behavior
Tool: Livestream Engagement Data and Customer Surveys
Study Nature: Quantitative - Exploring the Effectiveness of In-App Advertising on Gaming Platforms
Tool: In-App Ad Metrics and Conversion Data
Study Nature: Quantitative - The Impact of Zero-Click Searches on SEO and Brand Visibility
Tool: SEO Metrics and Web Traffic Data
Study Nature: Quantitative - How Ethical Marketing Practices Influence Consumer Trust in the Digital Age
Tool: Consumer Surveys and Case Studies
Study Nature: Qualitative - The Role of Artificial Intelligence in Optimizing Customer Lifetime Value (CLV) Predictions
Tool: Machine Learning Models and Customer Data Analysis
Study Nature: Quantitative - How Predictive Content Recommendations Influence Customer Engagement in E-Commerce
Tool: Recommendation Engine Data and Customer Interaction Analytics
Study Nature: Quantitative - The Impact of Dark Mode Design on Mobile User Experience and Engagement
Tool: A/B Testing and User Surveys
Study Nature: Quantitative - Exploring the Effectiveness of Ephemeral Marketing Campaigns on Snapchat and Instagram
Tool: Social Media Analytics and Consumer Surveys
Study Nature: Quantitative - How Real-Time Customer Data Analytics Shapes Personalized Marketing Campaigns
Tool: Real-Time Data Collection Tools (e.g., Google Analytics, CRM Systems)
Study Nature: Quantitative
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